Communication is at the heart of everything we do. This is because we communicate not only to share information or to point out gaps, challenges and opportunities in the education sector. The three-pronged purpose of our communication is to:

• change attitudes
• influence policy and
• inspire action.

It is therefore important to us that our communication is designed in a way to win the hearts and minds of people, is consistent in its message and approach, addresses areas of significant need by beneficiaries, is engaging and promotes multiple stakeholder participation, paints a clear picture of what success would look like, and introduces incentives for doing things differently and doing different things.